Internet-driven self-medication practices in Urban India: A cross-sectional study across Bengaluru, Amritsar, and Chennai

Akash Gajanan Prabhune; S. Shriraam; Vaibhav Dilip Patil; P. S. Karpaga Priya

doi:10.5455/JPHCM.20240606094913

Abstract
This cross-sectional study aimed to investigate the impact of the Internet on self-medication practices among urban residents in Bengaluru, Amritsar, and Chennai. Conducted through a web-based questionnaire, excluding medical students, 350 valid responses were obtained. Results indicated that 34.5% of respondents practiced self-medication in the past 3 months, with 35.5% attributing their decisions to internet information. Major reasons for self-medication included minor ailments not requiring professional consultation (36%) and time-saving convenience (35.4%). Internet reliance was prominent among participants aged 21–40, with Bengaluru exhibiting the highest instances (62%). The study revealed a significant influence of the Internet on decision-making in 26.7% of cases. Primary information sources were internet search engines (87%), focusing on drug prices (60%) and common adverse effects (19%). Notably, the study assessed the risk associated with internet-based self-medication, finding no statistically significant difference compared to traditional sources. In conclusion, the research highlights shifting self-medication patterns in urban India, emphasizing the growing role of the Internet. Despite concerns, the study suggests that internet-based self-medication does not pose a substantially higher risk of adverse events compared to conventional sources. Further investigations into diverse populations and regions are recommended for a comprehensive understanding of this prevalent healthcare practice.

Key words: Self-Medication, Patient Safety, Internet and source of health information, Consumer health